Tools & Metrics

Illustrative e-commerce KPI targets for research retail until GA4, Search Console, and CRM feeds are connected.

• Add-to-cart rate— shop sessions to cart (illustrative target 3–6%).
• Checkout completion rate— cart to paid order (target 45–65%).
• Average order value— mean paid cart (track monthly).
• Top product pages by revenue— sort by SKU contribution.
• Return / refund request rate— refunds ÷ orders (target <3%).

Live dashboards will connect to GA4, Search Console, and CRM in a later phase.

Clr Labs LLC
8 Ojai Ct, Rancho Santa Margarita, CA 92688
Email:partners@clrlabsusa.com· Phone:+1 (949) 312-1256